![]() There was better news for her husband, who had just 2,047 people ahead of him. “We logged on half an hour before but when I joined the queue I was in something like 39,000th place,” she says. She and her husband did get Coldplay codes. With half a million people seeking 300,000 codes for fewer than 150,000 Taylor Swift tickets, she fell at the first hurdle and was excluded from the presale event. When the curtain came down on the month, she was left with neither. The highest priced tickets for Swift, meanwhile, cost about €750, with other packages selling for between €350 and €550.Īt the start of July, Emer O’Reilly Hyland was in the market for tickets for both artists. Ultimately, Coldplay were selling “Ultimate Spheres Experience” tickets for just under €1,000, with “platinum tickets” going for almost €400. While prices started at over €100 for both Swift and Coldplay tickets, dynamic ticket pricing meant that when the cheapest seats were sold prices started to climb. ‘I thought their purpose was early access for real fans but not so,’ she says God’s name, in this case, was Ticketmaster.Ĭáit Noone was left wondering what the benefit of presale codes are. Then if they made it out of there, they joined a queue with their fate in the lap of the gods. If they got one they had to follow a link at a set time to be allowed into a virtual holding pen. They had to register their interest via email and hope for a presale code. ![]() That happens, of course, but what made this summer different was the palaver.įans had to jump through multiple hoops if they wanted tickets. Last month hundreds of thousands of tickets for Swift and Coldplay were sold via Ticketmaster’s platform but for every happy fan there were many more miserably ticketless ones. ![]() Photograph: Jutharat Pinyodoonyachet/The New York Times Taylor Swift will play three shows in Dublin in June 2024.
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